UTM Builder
Add UTM parameters to a URL so analytics tools can attribute visits to your campaigns.
Runs in your browser — nothing is uploadedCampaign URL
Enter your website URL to build a campaign link.
Use the same spelling and case every time — analytics tools treat "Email" and "email" as different sources. Don't add UTM parameters to internal links on your own site.
About UTM Builder
UTM parameters are tags added to a URL that tell analytics tools where a visitor came from — for example a newsletter, a Facebook ad or a QR code on a flyer. Without them, many campaign visits appear as “direct” traffic and you cannot tell which marketing works.
Enter your page URL, source, medium and campaign name — plus optional term and content — and copy the tagged campaign URL.
When to use it
- Tracking newsletters and email campaigns.
- Measuring social media posts and paid ads.
- Tracking QR codes on print materials.
- Comparing influencer, affiliate or partner links.
Tips for better results
- Use lowercase consistently — Google Analytics treats “Facebook” and “facebook” as different sources.
- Agree on naming rules with your team and keep a shared list.
- Shorten long UTM links before sharing them publicly.
How to use the UTM Builder
- Enter the page URL.
- Fill in source, medium and campaign name.
- Optionally add term and content.
- Copy the campaign URL.
Frequently asked questions
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are the standard set. utm_term and utm_content are optional.
Should I use UTMs on internal links?
No. UTM parameters on links within your own site can overwrite the original traffic source in analytics.
Where do I see UTM data in Google Analytics?
In Google Analytics 4, open Reports → Acquisition → Traffic acquisition and use the session source, medium and campaign dimensions.
Do UTM parameters affect SEO?
No, as long as you do not use them on internal links. Search engines generally ignore UTM parameters on links from other sites.